Home page title
ApprovedHome – Harrison & Co
Accountants in Leeds for Small Businesses | Harrison & Co
Why: The title says what the firm does and where, in under 60 characters.
Example report – sample data
What a WdBasic monthly report looks like
This is a made-up report for an imaginary accountancy firm, Harrison & Co. Every name and number is invented to show the format. It is not a real customer and not a promise of any result.
The summary at the top
5 problems found
2 high, 2 medium, 1 low priority. The high ones come first.
3 changes proposed
1 approved, 1 waiting for you, 1 approved and then undone.
2 alerts this month
One short outage and one certificate expiring soon.
1. The audit, in plain language
Each finding says where it is, what is wrong and why it matters. Priority tells you what to deal with first.
| Priority | Where | What we found | Why it matters |
|---|---|---|---|
| High | Whole site | WordPress is set to discourage search engines | Google is being asked not to list the site. Nothing else matters until this is changed. |
| High | Home and 3 other pages | Pages share the same title | Google cannot tell the pages apart, and visitors see the same line in results. |
| Medium | 7 pages | No meta description | Google writes its own snippet, which is often a poor summary of the page. |
| Medium | Services page | No answers to common questions | A short FAQ with markup can help the page answer what people actually search. |
| Low | 5 images | Images over 1 MB | They slow the page down on mobile connections. |
2. Search Console, explained
Google Search Console shows how your site does in Google, but its screens are built for specialists. The report translates the numbers and says what they mean for you.
Reading it: the site appeared in Google more often each week across the sample period, and clicks rose with it. In a real report we would also say which searches and pages drove the change, and what we do not yet know.
- Impressions
- How many times your site appeared in a Google results page. Appearing is not the same as being clicked.
- Clicks
- How many times someone clicked through to your site from Google.
- Average position
- Where your pages tend to appear. Position 1 is the top. Lower numbers are better.
3. Changes proposed, for you to approve or undo
Struck-through text is what the page says now. The green text is what we suggest. Nothing is published until you approve it, and approved changes can be undone.
Services page description
Waiting for youSelf Assessment, bookkeeping and year-end accounts for sole traders and small companies in Leeds. Fixed fees, agreed up front.
Why: The page has no description, so Google picks text at random.
Contact page title
Approved, then undoneContact
Contact Harrison & Co, Accountants in Leeds
Why: A one-word title gives Google nothing to work with.
4. Alerts when something needs attention
- Site was unreachable for 6 minutes14 Oct, 09:42. Back online by 09:48. Likely a hosting restart.
- SSL certificate expires in 14 days21 Oct. Renew it with your host before it lapses and browsers show a warning.
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